Charities and Fundraising

Wings For Life

The Wings for Life Spinal Cord Research Foundation is a high-impact, non-profit organisation with a singular, laser-focused mission: to find a cure for clinical spinal cord injury. Founded in 2004 by two-time motocross world champion Heinz Kinigadner and Red Bull founder Dietrich Mateschitz, the foundation was born out of a personal Who Are Wings For Life?

The Wings for Life Spinal Cord Research Foundation is a global non-profit organization dedicated to finding a biological cure for clinical spinal cord injury. Founded in 2004 by Heinz Kinigadner (two-time Motocross World Champion) and Dietrich Mateschitz (founder of Red Bull), the foundation was established following a life-altering accident involving Kinigadner’s son, Hannes.

The founders discovered that while promising science existed, research was drastically underfunded because spinal cord injury was not viewed as a “profitable” area for large-scale medical investment. Their goal was to change the narrative from “if” a cure could be found to “when.”


What Do They Do?

The foundation functions primarily as a high-level funding engine for the world’s most elite neurological research.

Accelerating Breakthroughs: Through their “Accelerated Translational Program” (ATP), they bridge the gap between laboratory discovery and human clinical trials, helping to speed up the delivery of new treatments to patients.

Scientific Funding: They support world-class research and clinical trials globally. Every project undergoes a rigorous multi-stage peer-review process by a panel of international experts to ensure only the most promising work—focused on regeneration, neuroprotection, and plasticity—receives funding.

The 100% Model: In a rare charity structure, the Red Bull Company covers all administrative costs. This ensures that 100% of every donation and race entry fee goes directly into research projects.

The World Run: They host the Wings for Life World Run, a synchronized global race where participants (runners and wheelchair users) across 190+ nations start at the exact same time. Instead of a fixed finish line, a “Catcher Car” pursues them; once caught, their race is over.

Prostate Cancer UK

Prostate Cancer UK is the United Kingdom’s leading charity dedicated to stopping prostate cancer from being a killer. Founded in 1996 by Professor Jonathan Waxman, it was the first national organization in the UK focused solely on this specific disease. Over the last three decades, it has evolved into a powerhouse of advocacy, merging with Prostate Action in 2012 to unify the nation’s efforts under a single brand. Their mission is driven by a stark reality: prostate cancer is now the most commonly diagnosed cancer in the UK, overtaking breast cancer.

The charity’s primary goal is to address the “funding gap” that historically left men’s health behind. By investing millions into research, they aim to find better tests that differentiate between aggressive cancers and low-risk cases. This is vital because 1 in 8 men in the UK will be diagnosed in their lifetime. For Black men, the risk doubles to 1 in 4, a health inequality the charity is working to dismantle through targeted outreach and genetic research.

Through their iconic “Man of Men” branding, they have successfully shifted the cultural conversation, encouraging men to speak openly about their health. They also act as the primary voice for patients within the NHS to ensure equal care.


What They Do: The Three Pillars

The organization operates through a strategy designed to cover the entire patient journey—from initial risk awareness to life-prolonging treatments.

  • 1. Funding Cutting-Edge Research: They are the UK’s largest public funder of prostate cancer research. Their focus is on “game-changing” science, such as precision medicine (treatments tailored to a man’s specific genetic makeup) and improving early diagnosis. A major goal is the implementation of a UK-wide screening program to catch the disease before it becomes untreatable.
  • 2. Specialist Support Services: They provide a vital safety net for those affected. This includes a Specialist Nurse phone line, online support groups, and clinical “check-ins” for men dealing with the side effects of treatment, such as sexual dysfunction or mental health challenges.
  • 3. Risk Awareness & Campaigning: Because early-stage prostate cancer often has no symptoms, the charity focuses heavily on public health campaigns. Their famous “Man of Men” icon is a staple of UK sports, particularly in football and golf, helping to normalize conversations about prostate health in male-dominated spaces.